Tag: Research

CIMB Niaga Rekening Ponsel

CIMB Niaga Rekening Ponsel is the first mobile phone bank account in Indonesia offered by CIMB Niaga. It treats mobile number as an account number and it has got no administration fee, no monthly fee, and no minimum balance requirement. Rekening Ponsel can pay for purchases, withdraw cash at ATM, mobile phone reload, online transfers, Rekening Ponsel top up, pay bills, and check balance for last 10 transactions. Payment can be done by giving the mobile number to the cashier, and authorizing purchase using a PIN. All the transactions are done using a mobile phone.

The CIMB Niaga Rekening Ponsel concept shows an average performance — has a high need fulfillment and encourage people to seek more information, but only has average purchase intent. This concept meets people’s need but needs to push people to action (for sign-up). The concept received weak acceptability among target market, indicated by not well liked, has problem in believing the claim, and low purchase intent.

Find the complete report here.

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GLOBAL TRENDS 2014

Ipsos Global Trends 2014: Navigating the new

We’re delighted to share with you the findings from our Global Trends survey – the largest study of its kind, looking at the attitudes and behaviours of consumers and citizens in 20 key countries around the world. We reveal the complex and sometimes contradictory, findings covering everything from marriage to migration, from ambition to advertising and from society to social media.

On this site you will find our Global Trends Report in which we have used survey findings alongside other sources to highlight ten key trends. We discuss the implications of these results for people in power in government, brands and business and how to deal with the relentless pressure to manage change and innovate.

We have also included the survey results for key questions which have been sorted by theme and can be accessed via the menu navigation or email us for the full pdf of all the charts. The slides from the launch event are also available here via SlideShare.

The intention here is to spark a conversation about ‘what next’. You can download the report here

Do let us know what you think!

Best wishes

Ben Page
Chief Executive, Ipsos MORI
ben.page@ipsos.com

Posted on by innoquestid 0